Wednesday, 15th Feb 2017
BRISBANE is set to take a trip down memory lane by hosting the first ever Brisbane Ice Cream Festival in the historic Peter’s Ice Cream Factory on 11 March.
The $800 million West Village mixed-use development – which is transforming the Boundary Street precinct in West End - will pay homage to the inner-city suburb’s industrial past.
The Brisbane Ice Cream Festival will bring together some of Brisbane’s coolest dessert masters, including Minus 32, Frozen Sunshine, Queen of Pops and Messina Gelato, to West Village.
It will be the first time since its closure in 1996 that the Peter’s Ice Cream Factory will be filled with ice cream.
The historic factory building is one of two buildings that will be retained as part of developer Sekisui House’s masterplan for the West Village development which also includes the delivery of apartments, townhouses, a vibrant mix of laneway retail, green lanes, community spaces and extensive parkland.
The building has been an iconic West End landmark since its completion in December 1928 and, under the West Village masterplan, it will be bought back as the centre piece to The Boundary St Common, a new park that fronts Boundary Street.
The Peter’s factory once produced 10,000 gallons of ice cream per day, including cakes, ice-cream fruits, Neapolitan bricks, log rolls and puddings that were dispatched as far afield as Cunnamulla and Quilpie.
“The Peter’s factory buildings will stand as an enduring reminder of the industrial past of West End, and the communities that were formed as a result,” said West Village Project Director Andrew Thompson.
“The masterplan for West Village has always focused on preserving and celebrating these historic structures and respecting their stories,” said Mr Thompson.
“We’re honouring an important piece of Brisbane’s history in this urban renewal project that will create a vibrant ground plane at West Village and add to the Boundary Street precinct, which is set to be the central retail hub of West End.”
West Village will feature extensive public green spaces fronting both Boundary Street and Mollison Street that will draw people into the centre of the village where the two heritage-listed buildings are located.
“It is a visionary re-imagining of these buildings that will create a bustling retail hub by combining lively green spaces and green eclectic laneways to bring a diverse new precinct to the beating heart of Brisbane,” said Mr Thompson.
He said the Brisbane Ice Cream Festival, which is being held on March 11, 2017, fits well with that vision.
“We want it to be fun for all ages and families, but we also want it to mean something to the many people who remember this historic landmark as it once was.
“It’s important to celebrate the evolution of the city’s history and its cultural heritage, and West Village will accomplish this through this revitalisation process.”
The Brisbane Ice Cream Festival will include a range of pop-up stalls, accompanied by live music and a pop-up bar. The festival starts from 11am on Saturday 11 March.